Cottagecore is a movement that idealizes rural life, celebrating simplicity, nature, and traditional activities like baking and gardening. I have noticed that it is gaining popularity on social media although it is claimed to have started in the 2010s combat the fast-paced tech driven lifestyle. I think the pandemic has also driven the appeal of this lifestyle.
Do we think this is a rebrand of Shabby Chic?!
Love Shack Fancy perfectly embodies this style and I love it!
Although this style doesn't necessarily align with my personal taste, I've found myself increasingly drawn to florals, small prints, and plenty of pink since welcoming my daughter.
What do you think? Will this keep trending or do you think it will start to fall out in 2024?
